watchword

noun

watch·​word ˈwäch-ˌwərd 

ˈwȯch-

1

: a word or phrase used as a sign of recognition among members of the same society, class, or group

2

a

: a word or motto that embodies a principle or guide to action of an individual or group : slogan

"safety" is our watchword

b

: a guiding principle

change is the watchword for both parties

Synonyms

• countersign
• password
• word

Examples of watchword in a Sentence

The new watchword in his campaign is “It's time for change.”

the watchword is changed every day

Recent Examples on the Web

Caution seems to be the watchword for the Toronto Maple Leafs, who are holding down top spot in the Atlantic Division in his absence. —Carol Schram, Forbes, 22 Nov. 2024

Maybe Volvo can move forward having both safety and premium design as watchwords for the marque without stepping on Polestar’s toes. —Alex Goy, WIRED, 29 Nov. 2022

But the watchword is transparency and what users can reasonably be expected to know is taking place from information given. —Zak Doffman, Forbes, 5 Oct. 2024

The two watchwords of your selection process should be rigorous and fast. —Bruce Tulgan, Forbes, 27 Sep. 2024

Word History

First Known Use

15th century, in the meaning defined at sense 1

Kids Definition

watchword

noun

watch·​word -ˌwərd 

1

: a secret word used as a signal or password

2

: a motto used as a slogan or cry for common support