1
as in word
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
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Examples Sentences
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Recent Examples of watchword
The word quickly morphed into a theme for Harris and other Democrats, and has a chance to be a watchword of the undoubtably weird 2024 election.
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Steve Karnowski, Fortune, 6 Aug. 2024
Rehabilitation became the watchword of D.C.’s juvenile justice system.
—Armstrong Williams, Baltimore Sun, 3 Aug. 2024
Traceability is the watchword of the coming decade for fashion and the textile sector.
—Fairchild Studio, WWD, 24 June 2024
At a time when India was becoming a watchword for democratic backsliding, the election will begin to repair the damage that has been done under Modi to the country’s global reputation.
—Pratap Bhanu Mehta, Foreign Affairs, 14 June 2024
See all Example Sentences for watchword 
Steve Karnowski, Fortune, 6 Aug. 2024
Rehabilitation became the watchword of D.C.’s juvenile justice system.
—Armstrong Williams, Baltimore Sun, 3 Aug. 2024
Traceability is the watchword of the coming decade for fashion and the textile sector.
—Fairchild Studio, WWD, 24 June 2024
At a time when India was becoming a watchword for democratic backsliding, the election will begin to repair the damage that has been done under Modi to the country’s global reputation.
—Pratap Bhanu Mehta, Foreign Affairs, 14 June 2024
See all Example Sentences for watchword
Recent Examples of Synonyms for watchword
Noun
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There is consensus among investors that a single English language word boosts your chances of receiving funding, which makes a .ai domain all the more appealing, as there’s more single-word availability under this extension.Darpan Munjal, Forbes, 22 Nov. 2024
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From ‘no word for art’ to one of Indian Country’s biggest industries At the Heard Museum in Phoenix last March, artists unloaded beadwork and baskets, paintings, pottery and photography, jewelry, stone and wood sculptures, textiles and delicate works in glass.Debra Utacia Krol, The Arizona Republic, 22 Nov. 2024
Noun
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Video footage also showed Israeli fans chanting anti-Arab slogans on their way to the match.Yaakov Katz, Newsweek, 28 Nov. 2024
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The Los Angeles Dodgers won the World Series and made the song a slogan during the postseason.Jason Jones, The Athletic, 21 Nov. 2024
Noun
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Events in several parts of Canada are held under the Just for Laughs banner.Dade Hayes, Deadline, 22 Nov. 2024
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Users can’t easily access the cookie policy from the banner.Ian Cohen, Forbes, 22 Nov. 2024
Thesaurus Entries Near watchword
Cite this Entry
“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 3 Dec. 2024.
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