1
as in word
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
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Example Sentences
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Recent Examples of watchword
Caution seems to be the watchword for the Toronto Maple Leafs, who are holding down top spot in the Atlantic Division in his absence.
—
Carol Schram, Forbes, 22 Nov. 2024
Maybe Volvo can move forward having both safety and premium design as watchwords for the marque without stepping on Polestar’s toes.
—Alex Goy, WIRED, 29 Nov. 2022
But the watchword is transparency and what users can reasonably be expected to know is taking place from information given.
—Zak Doffman, Forbes, 5 Oct. 2024
The two watchwords of your selection process should be rigorous and fast.
—Bruce Tulgan, Forbes, 27 Sep. 2024
See All Example Sentences for watchword
Carol Schram, Forbes, 22 Nov. 2024
Maybe Volvo can move forward having both safety and premium design as watchwords for the marque without stepping on Polestar’s toes.
—Alex Goy, WIRED, 29 Nov. 2022
But the watchword is transparency and what users can reasonably be expected to know is taking place from information given.
—Zak Doffman, Forbes, 5 Oct. 2024
The two watchwords of your selection process should be rigorous and fast.
—Bruce Tulgan, Forbes, 27 Sep. 2024
See All Example Sentences for watchword
Recent Examples of Synonyms for watchword
Noun
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During the Ash Wednesday homily, which had been prepared for the pontiff, the substitute celebrant opened with words of solidarity and gratitude for Francis.—
Russel Honoré,
Newsweek,
6 Mar. 2025
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Letters are limited to less than 250 words and must be signed (no pseudonyms nor initials).You must include your email address, address with city and daytime phone number for verification.—
Letters to the Editor,
Orlando Sentinel,
6 Mar. 2025
Noun
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The slogan even made it to the highest office in the land in September when former President Joe Biden included it in his speech during NJ/NY Gotham FC’s celebratory visit to the White House for winning the 2023 NWSL title.—
Jason Clinkscales,
Sportico.com,
25 Feb. 2025
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And one district mom who works as a graphic designer started an online shop selling hoodies, T-shirts and mugs emblazoned with the satirical district’s logo and opposition slogans.—
Cody Copeland,
Fort Worth Star-Telegram,
20 Feb. 2025
Noun
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Jordan will also produce via his production banner Outlier Society alongside Elizabeth Raposo.—
Justin Kroll,
Deadline,
7 Mar. 2025
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Lin will also produce via his Perfect Storm banner.—
Borys Kit,
The Hollywood Reporter,
7 Mar. 2025
Cite this Entry
“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 10 Mar. 2025.
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