1
as in word
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
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Example Sentences
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Recent Examples of watchword
But the watchword is transparency and what users can reasonably be expected to know is taking place from information given.
—
Zak Doffman, Forbes, 5 Oct. 2024
The two watchwords of your selection process should be rigorous and fast.
—Bruce Tulgan, Forbes, 27 Sep. 2024
The word quickly morphed into a theme for Harris and other Democrats, and has a chance to be a watchword of the undoubtably weird 2024 election.
—Steve Karnowski, Fortune, 6 Aug. 2024
Rehabilitation became the watchword of D.C.’s juvenile justice system.
—Armstrong Williams, Baltimore Sun, 3 Aug. 2024
See all Example Sentences for watchword 
Zak Doffman, Forbes, 5 Oct. 2024
The two watchwords of your selection process should be rigorous and fast.
—Bruce Tulgan, Forbes, 27 Sep. 2024
The word quickly morphed into a theme for Harris and other Democrats, and has a chance to be a watchword of the undoubtably weird 2024 election.
—Steve Karnowski, Fortune, 6 Aug. 2024
Rehabilitation became the watchword of D.C.’s juvenile justice system.
—Armstrong Williams, Baltimore Sun, 3 Aug. 2024
See all Example Sentences for watchword
Recent Examples of Synonyms for watchword
Noun
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Submit a letter, of no more than 400 words, to the editor here or email letters@chicagotribune.com.—
Laura Washington,
Chicago Tribune,
29 Jan. 2025
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Connections challenges players to uncover threads connecting a series of words.—
Jonathan Granoff,
Newsweek,
29 Jan. 2025
Noun
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Masked militants appeared at some celebrations, where crowds chanted slogans in support of them, according to Associated Press reporters in Gaza.—
WAFAA SHURAFA, SAMY MAGDY, MELANIE LIDMAN AND SAM MEDNICK THE ASSOCIATED PRESS,
arkansasonline.com,
20 Jan. 2025
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Masked fighters appeared at some celebrations, where crowds chanted slogans in support of them, according to Associated Press reporters in Gaza.—
Samy Magdy,
Chicago Tribune,
19 Jan. 2025
Noun
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Producers also include Angi Bones and Tony Strickland under the Tyler Perry Studios banner.—
Rosy Cordero,
Deadline,
30 Jan. 2025
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A day before Bao Li and Qing Bao’s send-off, Chinese officials rushed to change the event’s location to a more secluded hotel, likely to prevent a repeat of scenes in June, when a small group of protesters gathered outside the Dujiangyan panda base with banners opposing their transfer.—
Nectar Gan,
CNN,
26 Jan. 2025
Thesaurus Entries Near watchword
Cite this Entry
“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 4 Feb. 2025.
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