Synonyms of watchwords

watchwords

noun

plural of watchword

1

as in words

a word or phrase that must be spoken by a person in order to pass a guard

the watchword is changed every day

Synonyms & Similar Words

• words
• passwords
• signs
• countersigns
• shibboleths
• signals
• indications
• hints
• paroles

2

as in slogans

an attention-getting word or phrase used to publicize something (as a campaign or product)

their latest watchword turns up in every ad from that company

Synonyms & Similar Words

• slogans
• banners
• mottoes
• mottos
• shibboleths
• catchphrases
• taglines
• catchwords
• maxims
• idioms
• clichés
• cries
• expressions
• cliches
• war cries
• battle cries