1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
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3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
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Recent Examples of gimmick
As referenced in the post, the company actually does offer free corrective treatment to professional sports officials, presumably a cheeky marketing gimmick.
—
John Mac Ghlionn, Newsweek, 13 Jan. 2025
The Wii's motion controls were a gimmick, but also pretty effective.
—Rahul Majumdar, Newsweek, 6 Feb. 2025
When the Bachelor is bringing you a gimmick on the group date, that’s a good sign!
—Ali Barthwell, Vulture, 4 Feb. 2025
Sally Katzen, professor of law at New York University School of Law who worked in the Clinton administration and served in the Obama-Biden transition team, told ABC News that Trump's actions are far from a gimmick.
—Ivan Pereira, ABC News, 25 Jan. 2025
See All Example Sentences for gimmick
John Mac Ghlionn, Newsweek, 13 Jan. 2025
The Wii's motion controls were a gimmick, but also pretty effective.
—Rahul Majumdar, Newsweek, 6 Feb. 2025
When the Bachelor is bringing you a gimmick on the group date, that’s a good sign!
—Ali Barthwell, Vulture, 4 Feb. 2025
Sally Katzen, professor of law at New York University School of Law who worked in the Clinton administration and served in the Obama-Biden transition team, told ABC News that Trump's actions are far from a gimmick.
—Ivan Pereira, ABC News, 25 Jan. 2025
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
-
Is this to maintain the ruse of amateurism to go along with the players’ professed allegiance to and love of this particular university, however temporary?—
Reader Commentary,
Baltimore Sun,
14 Feb. 2025
-
Through a clever ruse, the trio manages to escape, but Léo is shot and starts going into labor.—
Emily Blackwood,
People.com,
14 Jan. 2025
Noun
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Compared to the other types of gadgets vying to be the intermediary in our buying process, Alexa+ has serious disadvantages.—
Ars Technica,
Ars Technica,
26 Feb. 2025
-
Rather than having to design a vehicle or device around a battery brick, builders could theoretically structure the battery to fit into the optimal space in the vehicle or gadget.—
New Atlas,
New Atlas,
25 Feb. 2025
Noun
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Models congregated outside in the smoking area, naturally, while the Burberry PR team could be spotted clinking glasses to celebrate their blockbuster show going off without a hitch.—
Liam Hess,
Vogue,
25 Feb. 2025
-
During showtime, the skit went off without a hitch, with Segel giving the iconic towel surprise before walking off-camera.—
Bryan Alexander,
USA TODAY,
24 Feb. 2025
Noun
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What’s needed now are more flexible funding schemes and opportunities that will allow Latvian productions to be competitive on the global market.—
Marta Balaga,
Variety,
17 Feb. 2025
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When Tony White left after the regular season for Florida State, Nebraska lost a defensive tactician and a coordinator who brought an effective scheme to the Blackshirts.—
Mitch Sherman,
The Athletic,
17 Feb. 2025
Noun
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By learning to harness the tools of this century, a cadre of charismatic figures revived the archetypes of the previous one: the strong leader, the great nation, the proud civilization.—
Michael Kimmage,
Foreign Affairs,
25 Feb. 2025
-
This offer comes with a 12 month free trial of the Google One AI Premium Plan, which gives you 2TB of cloud storage and access to all the Gemini tools in your Google apps.—
PCMAG,
PCMAG,
25 Feb. 2025
Noun
-
Suffice to say, if Chrome warns you a download might be dangerous, do not take the risk.—
Zak Doffman,
Forbes,
23 Feb. 2025
-
Runoff will also increase the risk for rock and mudslides below steep terrain.—
Doyle Rice,
USA TODAY,
23 Feb. 2025
Noun
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And our favorite trick is shopping the Better Homes & Gardens Juliet bedroom furniture line at Walmart.—
Carly Totten,
Better Homes & Gardens,
23 Feb. 2025
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The trick is finding the place that aligns with your style.—
Tom Rogers,
Newsweek,
21 Feb. 2025
Noun
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By focusing on building a robust and scalable business, Stripe has remained a market leader and avoided many common pitfalls of premature decision making.—
Will Fan,
Forbes,
26 Feb. 2025
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Read on to go over our step-by-step guide to identifying trustworthy companies and avoiding common pitfalls.—
Gabriel Rodriguez,
Sacramento Bee,
20 Feb. 2025
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 2 Mar. 2025.
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