as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
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Recent Examples of puffery
That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others.
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David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See all Example Sentences for puffery 
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See all Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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One of the functions that’s been getting a lot of hype lately is magnesium’s impact on the nervous system and sleep quality.Kristine Thomason, Vogue, 11 Jan. 2025
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The hype will continue throughout 2025, which will see the arrival of Wicked: For Good, the second half of director Jon M. Chu's adaptation of the Broadway musical.Nick Romano, EW.com, 10 Jan. 2025
Noun
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An obituary from his publicity team, 2911 Media, stated that the cause of death was complications from surgery.Wesley Stenzel, EW.com, 11 Jan. 2025
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Starlink is also getting additional publicity during the tragic Los Angeles fires, delivering high-bandwidth live video and audio reporting.Michael Goldstein, Forbes, 10 Jan. 2025
Noun
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Speaking with conservative radio host Dana Loesch, Carr recalled the Public Health Cigarette Smoking Act that Richard Nixon signed into law in 1970, banning cigarette advertising on TV.Alex Weprin, The Hollywood Reporter, 11 Jan. 2025
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Per Deadline, Saturday Night had a production budget of $30 million before prints and advertising.Tim Lammers, Forbes, 11 Jan. 2025
Noun
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The brand used the song in advertisements for a partnership with the Houston rapper, despite Boyd and her publisher refusing their request for a license.DeMicia Inman, VIBE.com, 10 Jan. 2025
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The two clubs are slightly synonymous, though, because both featured in one of the UK’s most famous sporting commercials, an advertisement for milk broadcast in 1989.Phil Hay, The Athletic, 10 Jan. 2025
Thesaurus Entries Near puffery
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 18 Jan. 2025.
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