Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Examples Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure Local law enforcement and the FBI have assured the public that these are not a threat but have not publicized their origins. Jenny Goldsberry, Washington Examiner - Political News and Conservative Analysis About Congress, the President, and the Federal Government, 11 Dec. 2024 With all that power and so little weight, excellent performance was assured. Will Sabel Courtney, Robb Report, 11 Dec. 2024 Patel’s approval by the Senate is not at all assured. Beverly Gage, The New Yorker, 11 Dec. 2024 Meanwhile, his security team assured police that the risk was minimal, pointing out the 24/7 surveillance and strict security measures at the residence. Thomas G. Moukawsher, Newsweek, 30 Nov. 2024 See all Example Sentences for assure 
Recent Examples of Synonyms for assure
Verb
  • Federal authorities have reassured the public that the objects don’t appear to be operating nefariously, while the FBI and the Department of Homeland Security clarify many sightings appear to be not drones at all.
    Nicole Fallert, USA TODAY, 18 Dec. 2024
  • As lawmakers stare down a Friday deadline to fund the government, Speaker Mike Johnson (R-La.) on Tuesday worked to reassure his colleagues there’s compromise in sight.
    Alexis Simendinger, The Hill, 18 Dec. 2024
Verb
  • However, building these systems at scale requires deep engineering expertise and skilled teams to ensure success.
    William Mullane, USA TODAY, 18 Dec. 2024
  • Both of the cameras capture video with sound, and the front-facing camera will automatically pan to ensure it's focused on a bird.
    Medea Giordano, WIRED, 17 Dec. 2024
Verb
  • Those working at The Mayhew rushed to the cat's side, picking him up and comforting him.
    Joseph Epstein, Newsweek, 10 Dec. 2024
  • Tomato Soup With Grilled Cheese Croutons Warm homemade soup can be comforting.
    Merve Ceylan, Health, 10 Dec. 2024
Verb
  • The public is guaranteed more than a glimpse of Kate, though, thanks to her carol service, Together at Christmas, pre-recorded at Westminster Abbey in early December and due to air on Christmas Eve.
    Hayley Maitland, Vogue, 18 Dec. 2024
  • Gaga Mistake Day When Grandma comes for a visit, silliness and creativity are guaranteed, in this funny and endearing book by bestselling novelist Emma Straub; her kids' gaga, Susan Straub; and award-winning illustrator Jessica Love.
    Megan Gambino, Smithsonian Magazine, 18 Dec. 2024
Verb
  • Only have 30 minutes to soothe your rage before family dinner?
    Alison Foreman, IndieWire, 17 Dec. 2024
  • From hydrating to shine-controlling to soothing, each face mist is designed to tackle specific skin-care concerns and should complement your existing regiment.
    Kiana Murden, Vogue, 17 Dec. 2024

Thesaurus Entries Near assure

Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 23 Dec. 2024.

More from Merriam-Webster on assure

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