ASSURE Synonyms: 60 Similar and Opposite Words

Q: How is the word 'assure' distinct from other similar verbs?

Some common synonyms of assure are ensure , insure , and secure . While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind. // I assure you that no harm will be done

Q: How does the word 'ensure' relate to other synonyms for 'assure'?

Ensure , insure , and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee. // the government has ensured the safety of the refugees

Q: Where would 'insure' be a reasonable alternative to 'assure'?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand. // careful planning should insure the success of the party

Q: In what contexts can 'secure' take the place of 'assure'?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss. // sent reinforcements to secure their position

assure

verb

ə-ˈshu̇r

Definition of assure next

as in to reassure

to ease the grief or distress of a minister choosing just the right words to assure the grieving parents of the fallen soldier

Synonyms & Similar Words

Relevance

Antonyms & Near Antonyms

as in to ensure

to make sure, certain, or safe security measures that assured our safety

Synonyms & Similar Words

Antonyms & Near Antonyms

Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Recent Examples of assure Cyrus was among those performing, bringing her powerhouse vocals and trademark breezy, assured attitude. —

Anna Cafolla, Vogue, 15 Feb. 2025 This view indicated that Sinner, who Naldi assured had not used any substances, was blameless. —

Michael McCann, Sportico.com, 15 Feb. 2025 Allen worries about reinforcements arriving but Nolan assures him that won’t happen. —

Paul Tassi, Forbes, 14 Feb. 2025 At the time, the rep assured fans that Gotti had fully recovered, crediting lifestyle changes and a new focus on his health. —

Amber Corrine, VIBE.com, 6 Feb. 2025 See all Example Sentences for assure

Recent Examples of Synonyms for assure

Verb

Instead of reassuring them, the agency’s then-chief of staff, Matt Hopson, told staff that the White House did not plan on restarting most of the aid projects, according to two officials familiar with his comments.

— Anna Maria Barry-Jester, ProPublica, 9 Feb. 2025
Some students were far from reassured, and some showed up with protest signs.

— Jessica Abramsky, Sun Sentinel, 8 Feb. 2025