marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

As a leading expert in digital marketing, artificial intelligence applications, and business innovation, Professor Sawhney provided a comprehensive overview of how Gen AI is reshaping industries and the critical strategies businesses should adopt to maximize its potential. —Taarini Kaur Dang, Forbes, 2 Mar. 2025

The former Netflix chief marketing officer also shared that opening up about her experience has led to an outpouring of responses from women who have been on a similar path. —Toria Sheffield, People.com, 1 Mar. 2025

His research focuses on marketing organization and strategy. —Harvard Business Review, 28 Feb. 2025

Alongside new equipment, the foundation will also be using a portion of the Endeavor funding to devise a fundraising and marketing plan to help identify more reliable funding streams in years to come, Hammer said. —Tess Kenny, Chicago Tribune, 28 Feb. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing